About Us

Danceland at Dalbys is a family run company that has been selling dancewear since 1976.

The company was started by Norma & Tony Silverstein with the aim of selling affordable dancewear for all, after their daughter Karen began dancing herself.

Recently in January 2024 Tony sadly passed away. Tony and Norma had taken retirement, and the business has been run by Nicola, who has worked for the company for nearly 40 years. Nicola took over the reigns fully in August 2024, with Norma's support and guidance.

Nicola and her team thank all their committed customers for their loyalty over the years and are very much looking forward to meeting new dancers and their families.

Norma even met Princess Diana as the company supplied London City Ballet. Below is a picture of the ballet company with Diana.

Danceland at Dalbys offer a full range of clothing to suit everyone whether for classical ballet, jazz, tap, commercial, ballroom, contemporary or the gym.

As well as all of our clothing, we have a huge range of accessories, shoes, and exercise equipment. We are always on the look out for the newest developments and new items, and are committed to making dance inclusive - with fuller shade ranges and sizes. 

Arabesque Dancewear is our own brand of dancewear with over 40 years of manufacturing experience. We are proud to say that 95% of Arabesque's garments are made in England.

Our range is designed, developed and tested, to ensure that our products maintain the highest standards of style and quality, and allow full freedom of movement to give dancers many hours of comfort.

We supply to retail & wholesalers as well as dance schools.

We can design bespoke costumes or uniforms, and also offer pop-up shops; please contact us for more details and for any enquiries!